WhatsApp Business has enabled organisations to gain access to one of the most widely used social platforms, globally.
Businesses can create a product catalogue, push marketing messages (moderated and pre-approved by WhatsApp), enable customers to book appointments, creating a comprehensive customer experience on WhatsApp.
What’s missing however in WhatsApp Business is the last and the most important piece of the jigsaw – the ability to collect payments on chat. WhatsApp Pay launched in November of 2020 but has been focused on the P2P or individual-to-individual funds transfer.
Kenyt.AI has tied up with Razorpay – India’s leading payment gateway for online payments, launching a comprehensive solution for WhatsApp with integrated payments.
How does this work?
Customers can chat with your business on WhatsApp, browse through the catalogue of products offered, add to cart and when they proceed to checkout – they can select one of two options available i.e “COD” or “Pay Online”.
“Pay Online” generates a unique payment link, powered by Razorpay, which is shared with the customer on chat. They can click, choose a convenient method for payment from Net Banking, Debit/Credit Cards or even UPI payments.
Once they complete the payment, the status is shared with them on WhatsApp along with the status of the payment and the order status.
In a post-Covid-19 world where customer behaviour has pivoted to the digital channels, customer experience plays an even more important role than ever before.
One of the channels that have a huge base of untapped potential customers is WhatsApp which, despite not being made for the primary reason of marketing, has become one of the most active platforms for business to sell and interact with customers and is driving ahead with ~17 million new users per month, in India alone.
It’s become almost a mandate for businesses to have a presence on this platform and offer as seamless an experience as possible to ensure customer satisfaction.
Kenyt.AI’s integrated WhatsApp solution, with payments powered by Razorpay, was launched to ensure that businesses can give their customers a comprehensive experience on one of the most widely used social platforms.
Get in touch with us to explore how we can help your business, and ensure you remain relevant in a fast-changing digital world.