Proptech and the rise of real estate bots

In 2016, when the tech giants launched their own chatbots and bot platforms, not many have truly anticipated the widespread adoption of bots or their extent of implementation in business verticals. Kenyt’s core team is made of some of the individuals who grasped the potential of chatbots.

By 2020, 80% of businesses want to implement chatbots. Today, bots are being deployed in most of the major industries, healthcare, e-commerce, retail, hospitality, manufacturing, IT and even real estate too. At first glance, one might wonder how chatbots fit into the real estate industry, but bots are transforming the real estate landscape and the transition has been natural too. We say that because we are one of the major players providing chatbots to the real estate domain.

Here’s what we learned in our journey with 150+ clients in the real estate industry.

Indian real estate and proptech

  • Real estate is one of the major sectors globally due to its industry size and revenue generated.
  • In India, the trend is no different, real estate is expected to contribute 13% of the country’s GDP by 2025.
  • The industry valued at $120 billion (USD) in 2017 is predicted to reach a market size of $1 trillion (USD) by 2030.

Shifting trends:

The Indian real estate is shifting gears and picking up its pace. Between the informed consumer base and globalization, the real estate industry is moving towards centralized processes and organized structure. The most significant change is the marked shift of the sector from family-owned businesses to professionally managed ones. Developers are managing multiple projects across cities, organizing manpower and hiring professionals for project management from engineering, architecture, accounting and finance streams.

Proptech:

Proptech is the union of property and technology, the evolution of the rigid and traditional property sector enabled by technology and innovation. The term is not new or just theoretical. The real estate industry is on the onset of another proptech revolution- the first one came in the form of online listing and brokerages digitizing the real estate sector. The second was less technology oriented but just as game-changing when coworking and co-living spaces became the rage.

Chatbots are now powering the third wave of proptech, making the existing online set up more approachable and user-friendly.

Where Kenyt steps in

Kenyt is one of the leading chatbot service providers in India. While we cater to all industry verticals and sectors, we have a distinct advantage in real estate. Chatbots and virtual assistants are cross-domain applications which have their roots in artificial intelligence, machine learning and natural language processing. But the realization and success of a bot depends on its implementation.

Our unparalleled experience in real estate bots added to the strong technical base makes the go-to-guy in the field. We can gaurantee you:

  • 3X more leads from existing marketing budget at one third of the cost per lead.
  • Lead filtering through email & phone number verification to skip processing junk leads.
  • Ranking leads to address and go through them on a priority basis.
  • Client detailed profiling such as their preferences in budget, location, interest areas to help the sales team.
  • Mobile apps for instant notification of leads to sales team for easy processing.

Benefits of using a chatbot in real estate:

While they have several benefits for businesses, they value addition to real estate is especially significant. While property listings have eased the buyers’ struggle, the solution is far from complete.

Filtering properties

One major benefit that chatbots give your website user, is in helping them find the properties they seek. Almost all the sites offer filters for the location, price range and other similar requirements or amenities. But a real estate provider has more information about the property than the generic filters show, information that can make the decision making easier and faster for the buyer. A chatbot can help filter the property listings on several different parameters.

Informing about the properties

Interacting with a real estate agent gives the potential buyer a lot of insights and knowledge about the the property, locality, price ranges and trends, etc. Property listings cannot provide that kind of information to the customer. This is one of the reasons individual brokers are still preferred by some. A chatbot, however, can step up to the role of an agent and can answer all the questions a buyer has.

Scheduling viewings

Once the prospect is deeper into the sales funnel, the bot can schedule a home tour and in a way, take care of introducing the client and the real estate agent. At this point, the agents or sales team can take over the reins. Automation clubbed with human interaction plays a key role here.

Conducting virtual tours

With prospects being too busy to see the property in person, chatbots in real estate can give interested prospects a quick virtual tour through the bot itself. Recently the industry has developed the concept of 360-degree tours too. This gives them a fair idea of what the property would look like before even scheduling a property visit.

Challenges of the real estate industry:

The real estate industry faces several challenges because of its very structure and the increasing expectations of the consumers is only adding to it. The following are some of the simple challenges that can be readily addressed without needing change in the industry or legal structure or government policies. We will walk you through each challenge and how it can be resolved by deploying chatbots.

High volume of demand:

Real estate is an evergreen industry, it faces its ups and downs as the demand and supply vary, or during policy changes, but the demand itself is continuous and never ending. People need houses to live in, the manufacturing and processing industry need warehouses and storage for their raw and finished goods, businesses need commercial spaces for work and retail, hospitality and travel industry needs affordable spaces.

The sheer volume of consumers a real estate developer has to handle is high and requires resources and manpower to support the sales.

Need for consumer oriented practices:

Most businesses are now providing live support available for the user 24×7. While live support enriches the user experience in general, extended support is a requirement in the real estate industry.

Take the case of an average buyer interested in buying a property. A jobholder usually looks into properties after they finish their office work, maybe even just before going to sleep. Most of the sales process is carried out beyond the working hours making constant support is essential for this sector. Failing to engage potential customers when they seek your site is a huge opportunity lost.

Long presales process

Finding the right property can happen in a week or can take six months. The potential buyer goes through different channels, registers in different property listings, shortlists several properties based on their requirements, visits some of them and finally narrows down on a few options. This process happens simultaneously with different developers and property managers too. The presales process is long for real estate.

At each step, there are interactions between the buyer and the agents, follow ups, conversations and negotiations. Yet, only one in a hundred (if not thousand) interactions actually becomes a sale and only one of them pays off. The presales costs in terms of time or resources cannot be cut because the quality could be affected. Chatbots are an elegant solution as they automate most of the redundancies saving both time and money.

Large number of players in the market

The real estate sector in India is getting more organized by the day, but by no means is it small or uniform. There are a plethora of players in the market, big and small, agents, developers, resellers, etc.

The success of a real estate company comes down to ease of buying and selling and giving extensive and quality choices to the customers. While the latter depends on several factors external to your business, the latter can be easily remedied through internal structuring and decisions. Implementing chatbots is one such decision that gives your business an unfair advantage in the field.

The road ahead:

Not only is the real estate industry size massive, but this is also set to scale up due to the distinct advantages on its side making it high time to invest in a chatbot.

  1. Strong demand: Real estate has become the preferred asset class for investment, increasing incomes, urbanization and growth all point to a healthy demand for real estate.
  2. Growing opportunities: Warehousing, hospitality, affordable spaces, coworking and co-living spaces are opening up new avenues attracting investors.
  3. Policy support: Real Estate Regulation and Development Act (RERA, 2016) and the government’s aim of ‘Housing for All by 2022’ are promoting this sector too.
  4. Increasing investments: Growing transparency and returns are bringing private investments and cross border capital to the property market.

Do you want to scale or pace your operations? Reach out to us today for a consultation!

Salesbot: Advancing sales using chatbots

Why is sales evolving?

With ever-evolving technology, communicating between two ends has become one of the fastest jobs one can do. Communication remains the key factor that helps in the growth of businesses.

Today, customers wish to contact the businesses directly with a response expected within 24 hours. The observed trend is that lower the response time, higher are the chances that the products get sold. 55% of the world’s businesses fall behind because of minimum five-day response time (on an average) to the customers. The correlation between response time and sales and the fact that sales directly contributes to a business’s profit or loss, making response rate a metric to focus on.

The performance of the employees working in the sales team partially depends on the data available to them, and, this data that they have, is not always measurable to be taken care of. This calls for the complete exploitation of the available technologies to increase sales through better data interpretation.  

How do chatbots come into sales?

Today’s customers are not satisfied unless every query of theirs is answered immediately and when feedbacks are not taken or addressed as soon as possible. It has compelled businesses to provide customers with constant access to the sales team. This lowers the performance of the sales team as the time devoted to core tasks decreases or the business has to invest more in human resources.

Here is where chatbots come in. They do the human administered jobs as instructed by humans and communicate with the customers. Ever since businesses have started adopting chatbots as a part of their businesses, they have contributed a lot in the growth of their profits. These join the dots between the customers and the sales teams to facilitate better communication.

How can bots boost sales?

Today, more than 48% of the businesses use bots to communicate with their customers, and the sole reason behind this is because of their contribution to increasing the sales. The wide adaptation of technology among the majority of the society has made the customer-provider interaction easier through chatbots. This has resulted in quite impressive results in elevating sales. Bots do not just enhance the relationships in businesses, but also maintain data and provide personalized marketing strategies.

Bots help in reaching a wider community with low cost online marketing strategies, and also play a key role in streamlining business operations to not just increasing the number of customers, but also not losing old customers. The responses generated by the chatbots are based on the customer input. Not to forget, bots do the tedious job of the employees, leaving them the time to recreate things and come up with better ideas to improvise the sales revenue.

The sales process:

A sales process is the journey where the salesperson accomplishes his task from making a prospective buyer aware of the service/product to finally selling it.

This entire procedure can be broken down into seven stages:

  • Product knowledge
  • Prospecting
  • Approach
  • Needs assessment
  • Presentation
  • Close
  • Follow up

Where a bot steps in

The job of the sales person revolves around the steps of the sales process. More than 50% of the functioning in these stages can be done through bots, which give the employees scope to expand the business. Understanding the sales process gives a better understanding on how the bots help in the process.

  1. Product knowledge: This is the first stage of the sales process where the sales person describes the functioning and features of the product and letting the customers know how they benefit by purchasing it. One most important aspect is to distinguish the features and advantages of the products, while the consequences of purchasing the product are also clearly explained.
  2. Prospecting: It involves narrowing down who the potential customers are, searching for new customers and figuring out where to find the customers. The art of prospecting customers lies in the salesperson having a clear idea of how to distinguish between a lead, prospect and a qualified prospect. Prospecting is not only about finding new customers though, but it also involves creating profiles for existing customers and finding ways to serve them better.
  3. Approach: This is the stage where the salespersons get in contact with the customers. It could be a face-to-face meeting or online. There are three common approach methods:
    1. Premium approach: This is often associated with gifting the clients in the beginning approaches.
    2. Question approach: This involves questioning the prospects to make the approach interesting.
    3. Product approach: This approach involves giving the clients a few samples or a free trial in order to evaluate the product/service being sold.
  4. Needs assessment: This is the most important phase of the sales process. It majorly affects the rate at which the salespeople sell the services or products. As a part of this, the salesperson evaluates the prospect’s needs and wants through enquiring him his interests and requirements. Most of the intelligence gathering is done in this step.
  5. Presentation: The presentation stage reflects the functionality of the previous stages. According to the evaluated results from the previous stage along with keeping in thought the benefits of the products rather than the features, the salesperson demonstrates the working and other information about the product.
  6. Close: this phase is all about discovering the obstacles that restrict the prospects from purchasing the products and try to ultimately sell it. There are three different types of closing choices based on the type of businesses involved:
    • Alternative choice close
    • Extra inducement close
    • Standing room only close

In all of the above phases, bots can be used to make the jobs of the employees easier and productive.

What can a sales bot do?

sales bots have numerous functions in the functionality of the businesses. The sales pipeline explains us better on what a sales bot can do:   

  • User acquisition
  • Lead generation
  • Lead qualification and closing
  • Sell to qualified leads
  • Achieve a sale or deal
  • Contact or client support post sale

Advantages of a sales bot

Until this point, we’ve always mentioned that sales bots “help” a lot in the growth of businesses, but have never explicitly stated the reasons behind it. The edge of a chatbot is what makes it a success in sales:

  • Allow separate conversation inboxes for different domains: Bots can take care of the information transfer from one end to the other. They directly forward information or text through unqualified leads and send them to the right destinations.
  • Virtual sales assistant: The sales bot can send periodic alerts to the teams regarding the revenue, product performance and market movement.
  • Handling administrative tasks: A sales bot not just serves as virtual assistants but also perform administrative tasks like the record preparation and keeping of existing and old customers.
  • Providing information when needed: Sales bot can retrieve information from the company’s database whenever and wherever.
  • Round the clock availability: Irrespective of the presence of humans, bots are capable of providing services 24/7, 365 days.
  • Reduced maintenance cost: When updated regularly, sales bots help businesses reduce a lot of maintenance costs.
  • Save time: Sales bots effortlessly answer the redundant queries and predefined frequently answered questions (FAQs) to the clients and employees.

Why do people use chatbots

Throughout the extent of this blog, we cover the benefits of chatbots, general use cases, how businesses benefit from blogs, how chatbots are made, etc. But one of the questions that linger in a user’s mind is how people receive chatbots and why they use them.

From a business perspective, chatbots make sense. We have been moving towards automation steadily, ever since the industrial revolution or perhaps, even before that. With the progress we made on the science front, such as artificial intelligence, machine learning, natural language processing, etc, it is only natural if not expected, that we move into automating tasks that we previously needed humans.

That isn’t to say that chatbots are replacing humans, a common misconception that most people have, both employees on the supply side and the end users on the demand side of a product/service. It, however, is far from the truth, chatbots are designed to complement us. These can make lives easy on both demand and supply side of products/services.

No product/service can survive the market if people don’t like it. Innovations, even brilliant ones fall out of fashion and fade out in time if the people are not ready for it or satisfied by it. The fact that more B2B companies are implementing chatbots than B2C hints at how users are receiving bots. (Typically, B2C sales trends take slightly longer to settle than B2B, the initial hype fades and the noise resolves over time. B2B providers react faster to market movements and client expectations, as interacting with clients and working on their feedback is an essential part of their business.)

While businesses undoubtedly benefit from adapting to chatbots, the necessity for bots stems from the consumer’s expectations. Let’s see how the end users, customers or clients receive chatbots.

Why are people interested in using chatbots?

According to an online survey, about 44% of customers in the US prefer using chatbots over humans for communication. People are without question interested in bots right now, but not much is attention is given to understand the motivation for people to use chatbots. The motivation is of significance as it becomes the key to predict the reception and hence the evolution of chatbots in the years to come. Also, as a business owner or a decision maker, it is of considerable importance to know if chatbots are right for your business too. So let’s move to the why of chatbots.

1. Productivity:

The primary motivation for people to use a chatbot is that it is productive. This itself is threefold, the ease, speed and convenience.

A user typically had to call the customer care or sales teams to ask their questions or search through the internet to fish out relevant answers. With the advent of bots, that step can be completely avoided.

The users no longer need to wait for a human operator or salesperson to respond. Removing human from this step also means that the user can be supported during non-working hours, making 24×7 support and live chat a reality. The chatbots can answer instantaneously, within a few moments, which is critical in case of emergencies or time-bound situations, and very convenient even otherwise.

2. Social and relational purposes:

This reason may come as a surprise because chatbots are clearly not human, one would not expect social or relational purpose to be a motivation to use chatbots.

But it is essentially an upgrade for us from its alternative of having to search for information by themselves. The users are can converse with the chatbots while the bots work their magic to tend to the need of the users.

Another factor that comes into play is that in some cases, people feel more at ease asking questions to a bot, than a fellow human being. People feel comfortable asking even the most basic questions to a bot which they would not ask another person, as it could come across as irrelevant or even silly.

3. Novelty:

Chatbots of today are close to the futuristic science fiction fantasies turned reality. People are curious about the technology, intrigued by the realization of chatbots and are interested to experience interacting with bots. There are people whose motivation of using a chatbot is the skepticism too!

The portion of people using chatbots for novelty, however, is not substantial, with the productivity being the primary motivation and relational factors being a minority. But it is nonetheless true that there is a novelty factor to why people are using chatbots too.

Conclusion:

The fact that not a major portion of chatbot users are not using them novelty alone is noteworthy. The first two factors, productivity and relational motivations, dominate in terms of numbers and priority of preference. These factors also happen to be longstanding and will hold the test of time.

Current innovations in chatbots and progress being made in artificial intelligence and natural language processing will only make the chatbots more efficient and human-like, cementing that chatbots are here to stay.

Using chatbots for helpdesk and IT support

In the last few years, companies have started to outsource helpdesk operations to increase cost efficiency. But the impact of outsourcing is much broader than its financial aspect. There are some legitimate drawbacks of this, the primary being loss of control over the assets and training. Disruptions in AI have now paved a way to bypass some of the necessities to outsource helpdesk.

Chatbots are changing how we see and do business. Chatbots are redefining sales, support and marketing verticals, and internal tech support is set to follow this trend.

What is helpdesk?

A help desk is a team or department inside an organization that is responsible for answering the questions of its users. The questions and their answers are usually transferred using email, telephone, website, or online chat.

Difference between helpdesk and customer support:

Helpdesk seems like a straight forward term but it is one of the more confusing terms in customer-focused industries. It is often associated and mixed with terms like IT response, computer support, information center, IT solutions center, customer support, technical support, resource center, etc.

Helpdesks tend to lean towards technical support than the generic customer support. Helpdesks focus on resolving issues while customer support also helps in resolving problems, its purpose is to aid sales and build relations with the users.

One major difference between helpdesk and customer support is that helpdesks can be internal or external to the organization. That is, it can be employee facing or client/consumer facing. The nuances of the term matter because while customer satisfaction is automatically prioritized, internal productivity and enterprise efficiency can be overlooked. But that can affect a company’s delivery and quality of service.

Do helpdesk bots work?

In order to continue driving efficiency across the enterprise, internal workforce productivity must also rise. This is where chatbots step in. With recent advancements in computing, natural language understanding and deep learning, acquiring and utilizing AI solutions is easier than ever. Businesses can now leverage the power of NLU and cognitive automation in the form of AI bots.

Businesses that are open to support or sales bots can also be slightly skeptic to integrate a helpdesk chatbot into their workflow. Most people think that chatbots are useful in handling low-level repetitive tasks. While that is true, the capabilities of a bot do not end there. Chatbots can carry out tasks that require specific and in-depth knowledge just as well.

That is a common misconception because most of the bots that we come across as generalist bots. There is another type of chatbot termed specialist bot that steps in. A specialist bot is designed to carry out specific but narrow range of functions by giving it relevant domain knowledge.

What does a helpdesk bot offer?

Chatbots offer several benefits for your business in general, as they offset the load on humans and compliment their efforts leading to efficient resource management. Helpdesk bots, in particular, have the following advantages:

24×7 availability

While all chatbots are made available 24×7, this is a noteworthy benefit in case of helpdesk. While you may get away without offering live support for your buyers, the same cannot be said for a helpdesk. Devices and machines can crash any time of the day and staffing a helpdesk 24×7 is neither feasible or cost effective. A helpdesk bot on the other hand can take this responsiblity.

Resource efficiency:

A helpdesk bot can conveniently manage basic day-to-day support tasks. According to research by Gartner, 20% to 50% of a helpdesk’s call volume is for password reset. Tasks such as password reset, account creation, basic troubleshooting and FAQs can be easily managed by a chatbot clearing the staff to focus on more complex issues. The helpdesk staff can tend to high priority tickets and resolve them faster, use their expertise and add personalization where it matters.

Knowledge management:

You can have a team of experts leading your helpdesk department, but they cannot address all the problems all the time, nor can they effectively leverage their expertise to help the users. Most of such knowledge can be structured and made available to the users which speeds up the resolution time and at the same time, increases the understanding of the user.

Proactive resolution:

One of the challenges faced by the helpdesk team is to differentiate occurrances from bugs when faced with a cluster of similar problems. AI can identify patterns that humans cannot process fast enough which can enable the helpdesk to resolve problems proactively. The bot can also monitor the devices, track outages, send out reports or alerts automatically to the affected parties.

Asset management:

Asset management is a tedious part of any helpdesk team. It requires maintaining records, updating softwares, running security checks and test the device condition and functioning. The employees often modify or cancel the scheduled processes as it interferes with their daily tasks and deadlines. With a chatbot involved in asset management, most of the tasks such as testing and tracking can be automated and the processes can run in the background unless human intervention is necessary.

Kickstart your conversational marketing campaign through marketing bots

The lines are blurring between what were previously categorized as business channels and personal ones. Search engines, emails, social platforms like Facebook and Twitter, messaging platforms such as Skype, Messenger, Hangouts, Whatsapp, every single medium of visibility or communication is being utilized for promotions.

As a result, marketing is sprouting out new limbs faster than businesses are adapting. It makes sense because as an executive or a manager, your primary responsibility is to keep the system running which leaves a little time to play catch up with the ever-changing marketing trends.

Conversational marketing one such concept that is now gaining traction. But that’s not why you should know about it.

The gap between buyers and businesses is growing.

The buying process has become simpler and at the same time more complicated in the last few decades. Simple, because everything is one touch away. Complicated, because there is a lot of internal processing in the sales cycle. We can now ask for anything through a button press but the wait time between the button presses has not reduced, making it frustrating for the buyer.

This is especially true in the case of the B2B sector. Let us see the typical process of a visitor becoming a customer.

Step 1: Customer lands on the website.

Step 2: They fill a contact form.

Step 3: You contact your customer with a brochure pitching your product/service. (If you are using a CRM, there are probably a few more steps at this point. Namely, a new lead is added in the CRM, it is evaluated and assigned a representative from sales or marketing.)

Step 4 to 14: The volley of calls, emails and everything in between, repeated a handful of times. Some leads close, some are active and manage to stay that way after a few iterations of this loop.

Step 15: Voila! Your lead is now a customer! Maybe. (The average conversion rate across industries is about 2.35%.)

The problems with the current system:

The need for scalability and efficiency lead us to seek technology. But that, in turn, made marketing impersonal and displaced from the buyer’s interests and needs. The marketing framework is skewed towards the convenience of the business than of the consumer.

On the other hand, with increasing online activity and ease of conversation through messaging platforms, consumer expectations are also increasing. A recent study by Twilio revealed that 90% of consumers want to use messaging apps to communicate with businesses.

Enter conversational marketing.

While the technology we use to communicate and the platforms that are enabling conversations have changed the concept of communication is still the same and will be so forever. Communication, in essence, is a two-sided conversation and we expect conversations to be personal, empathetic and more importantly helpful. While technology is managing to deliver the helpful quota, it’s lacking in the former two requirements.

So let’s get to what conversational marketing is.

What is conversational marketing?

Conversational marketing is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want.

Conversational marketing is not rocket science (though there is quite a bit of science in making it happen). It is a feedback-oriented approach to increase engagement, develop customer loyalty, grow your customer base, drive your sales and, ultimately, boost revenue. In fact, it is more old school and natural than the other marketing methods. Instead of shooting in the dark and hoping it hits, you actually listen to your customers and understand their needs. By incorporating this feedback, you improve your customer relations and at the same time, fine tune your product/service.

Conversational marketing is not new, businesses have been having conversations with customers for as long they existed. The current buzz around conversational marketing is because advances in tech can now help us scale conversations.

How to kickstart conversational marketing?

Now that we have covered extensively about conversational marketing and why your business needs it, let us get to the how of it. A person can have two to three conversations at a time, five if we stretch it. So how can you have a hundred conversations with your potential or current customers, let alone a few thousand?

A decade ago it might have been unfathomable, but now you can. How? Chatbots! This particular application brings together artificial intelligence, natural language processing and data science, and is almost a futuristic sci-fi fantasy come true.

Chatbots can have innumerable human-like conversations on multiple platforms simultaneously. That’s right, chatbots are designed to understand and respond to humans and have the ability to learn and adapt to situations. A lot of companies, megacorps to small businesses have already incorporated this into their business. In fact, by 2020, it is estimated that nearly 80% of businesses their own chatbot. The unique advantage of chatbots is that you can have all your existing systems and strategies in place and boost them through conversational marketing.

Getting your own chatbot is simpler than it sounds. We at Kenyt will aid you in every step of the process.

As an entity, you understand the challenges and pain points your organization faces. Through that, you know the requirements of your chatbot and can use those to decide the type of chatbot. define its expectation to set the process flow, choose the platforms to use the bot. Give us time to work our magic to get your bot extensively tested and launch ready. We also integrate your chatbot to all the third party or internal platforms you work with, to deliver seamless process flow.

6 advantages of a marketing bot:

Implementing chatbots in your business has several benefits in general, as they offset the load on humans and compliment their efforts leading to efficient resource management. Chatbots have a particular advantage in marketing as they hold the key to conversational marketing. We have listed some of the distinct advantages of marketing bots:

Enhance the user experience:

By implementing a marketing bot, you can get the bot to help a visitor who lands on your website to navigate through the site, know more about your product/service and can chat instantaneously to initiate the business.

In stead of going through the pages of the site in search of relevant information, the user can directly ask for it. They no longer need to fill the contact form and wait for a relevant person to respond to their request. The user experience is simpler and faster through chatbots.

Have another channel for engagement:

You may be investing your resources in most of the marketing channels such as email, search engine marketing, social media, etc. Chatbots open another channel that a business can leverage and we would not want to leave any stone unturned.

Even for a business with high conversion rates, smaller sales cycle and great customer relations, the philosophy of conversational marketing still applies and it has an undeniable edge and presents scope for better results.

Add a touch of personalization:

AI-based chatbots are capable of having their own personalities. We can make a chatbot friendly, chatty, sassy and even punny. Also, they continuously capture and learn from their conversations and can use that information to respond better to the end user, personalizing their experience.

But you don’t have to rely on a bot to add a personal touch to your marketing conversations, you can actually get a person to do it. With high volumes of the monotonous and repetitive tasks out of the way, your agents can now focus on having quality conversations with the consumers and nurturing customer relations.

Shorten your sales cycle:

Typically it takes three to five days for a company to respond to prospective customers who reach out to them. A marketing bot can do that within 10 minutes of receiving the contact. Not just the initial contact, every aspect of the sales cycle can be made quicker through a marketing bot and it directs the potential customer to relevant and appropriate process flow depending on the customer’s requirement.

Learning more about your customers:

Chatbots collect data from the specific target audience. With this data at your fingertips, you can analyze and interpret their customer information and gain valuable insights. Businesses can deliver relevant and meaningful offerings to their customers, in terms of both product/service and conversations.

Increase leads through higher conversion rates:

Leads from conversational channels tend to convert at higher rates when compared to the other digital channels. One of the significant reason for this trend is because the consumers having conversations with your brands already have an interest in them. Even if the consumer is not entirely sure of your product/service, the bidirectional engagement gives an opportunity to communicate these and resolve any queries and clear the roadblocks.